SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF IMPROVING THE VISIBILITY AND RANKING OF A WEBSITE IN SEARCH ENGINE RESULT PAGES THROUGH VARIOUS TECHNIQUES AND STRATEGIES. A HIGHER RANKING IN SEARCH ENGINE RESULTS PAGES (SERP) MEANS MORE PEOPLE WILL SEE YOUR SITE AND CLICK THROUGH.
TABLE OF CONTENTS
1. SEO AND SEM DIFFERENCE
2. TYPE OF SEO
3. HOW TO HELP TO GROW A WEBSITE
4. HOW TO LEARN SEO
5. CONCLUSION
1. SEO AND SEM DIFFERENCE
SEO(SEARCH ENGINE OPTIMIZATION) AND SEM (SEARCH ENGINE MARKETING) ARE TWO RELETED BUT DIGITAL MARKETING STRATEGIES.
SEO(SEARCH ENGINE OPTIMIZATION) ORGANIC SEARCH RESULTS AND IMPROVE WEBSITE VISIBILITY , RANKING , AND DRIVE FREE TRAFFIC.
SEM(SEARCH ENGINE MARKETING) PAID SEARCH RESULTS AND DRIVE TARGETED TRAFFIC THROUGH PAID ADS
2. TYPE OF SEO
ON PAGE ( CONTENT , META TAG , INTERNAL LINKING , RANKING , INDEXING )
OFF PAGE ( SOCIAL MEDIA , LINKS )
3. HOW TO HELP TO GROW A WEBSITE
SEARCH ENINE OPTIMIZATION CAN HELP A WEBSITE GROW IN SEVERAL WAYS
1 INCREASED VISIBILITY
2 MORE QUALIFIED LEADS
3 IMPROVED BRAND AWARENESS
4 INCREASED SALES
1 INCREASED VISIBILITY
SEO HELPS SEARCH ENGINES UNDERSTANDS YOUR WEBSITE IS CONTENT , WHICH CAN MADE IT EASIER FOR USERS TO FIND YOUR SITE.
2 MORE QUALIFIED LEADS
YOUR QUALITY CONTENT WILL LEAD TO SEO
3 IMPROVED BRAND AWARENESE
SEO CAN HELP IMPROVE YOUR BRAND AWARENESS
4 INCREASED SALES
SEO CAN HELP BOOST YOUR BUSINESS SALES